• 2018 Fall Conference

    Stoney Creek Hotel and Conference Center, Independence (Kansas City)

    18011 Bass Pro Drive

    Independence, MO 64055

    October 25-26, 2018


    Conference Subject:

    Generational Communication



    Thursday, Oct. 25

    Optional: Pre-Conference Session: PR in Legal Workshop 9 a.m. - 11 a.m. 

    Jessica Bernard, Legal Counsel, Guin Mundorf LLC and Danielle Nixon, Director of Communication and Community Relations, Raytown Schools

    Channel your inner legal professional in this hands-on, case study based presentation, designed to get you and your team using your public relations skills to explore and take on the ‘you can’t make this up’ legal issues that arise in your District.


    Cost of Pre-Conference Session:  $25.00


    11 a.m. Registration Opens

    11:30 a.m. Welcome and Lunch


    12:30 a.m. - 4:30 p.m. Conference Begins – Topic: Reaching and Building Trust Across Generations – Keynote speaker, Daniel Thigpen, Director of Communication and Community Engagement, Folsom Cordova Unified School District


    Reaching and Building Trust Across Generations:

    Millennials are not your kids; they’re having kids, and they’re your teachers, your aspiring administrators, and your parents. As communication professionals managing the relationships on which your schools rely, it’s important to move beyond the stereotypes and meaningfully examine how generational differences influence the perspectives and behaviors of our employees and families. In this hands-on workshop, we’ll explore trends across generations that help us keep our fingers on the pulse of critical dynamics, and take home tools that strengthen our roles as key advisers who can better forecast the impact of our systems’ decisions.


    More about our keynote speaker:

    Daniel Thigpen



    Daniel Thigpen is the Director of Communication and Community Engagement for the Folsom Cordova Unified School District, 33 preK-adult schools serving 21,000 students just east of Sacramento. He spent the first half of his career as a newspaper journalist before finding his passion in school PR. In 2016 NSPRA named him one of the nation’s “35 under 35” making a difference in the field of school public relations. He is a past president of CalSPRA and currently serves as president of the PRSA California Capital Chapter, which in 2015 awarded him its “Distinguished Young Influencer of the Year” award. He lives in Sacramento with his wife, Kim, who teaches English-language arts in one of the region’s toughest and most rewarding schools.


    Evening activities - Thursday, Oct. 25


    5:30 p.m. - 6:30 p.m. on Thursday, Oct. 25

    Optional Tour: Arrowhead Stadium (Additional cost of $10)


    The optional all-access tour of Arrowhead Stadium includes a visit to the press box, Chiefs Hall of Honor, Chiefs Locker Room, Scouts Club Level, and field sideline. Transportation will be provided from Stoney Creek Hotel to and from Arrowhead Stadium.


    Main Event, Evening Activity 6:30 p.m. - 9 p.m. on Thursday, Oct. 25


    Challenge your fellow School PR pros to a variety of fun activities including bowling, laser tag, games, and more, while enjoying food and beverages.


    Friday, Oct. 26

    8:30 - 9:30 a.m. Communication Awards presentation

    9:45 a.m. Reaching and Building Trust Across Generations (Cont.)

    11 a.m. Vendor Gold Mine Session (New this year) Full-year sponsors will share some new tools and best practices regarding their products.

    12 p.m. Conference Ends


    Conference Co-Chairs:  Danielle Nixon and Brooke Rohlfing, Raytown C-2 School District

    Additional details of the conference will be available in August.